I am responsible for the visual design and art direction across instrument product releases, and help shape product functionality and define feature sets. I drive UX design through wireframing and prototyping with Figma and occcasional coding. I plan and run user research sessions and synthesize those findings into reports with actionable design improvements. My work also involves close collaboration with cross-functional stakeholders and external partners, and coordinating directly with development to hand off designs and ensure high-quality design across releases.
I created design concepts for monthly campaigns and major product launches, producing a wide range of assets including banners, social media ads, emails, landing pages, logos, and more. I designed and built templates for both email and web, often working directly in our CMS to implement and refine code. In addition to campaign and asset work, I contributed to improving onboarding for multiple products by identifying opportunities for user education and improved engagement.
I led and mentored a small creative marketing team, managing the work of a junior designer and a video editor while providing feedback and creative direction. I established brand guidelines, updating a design library used across web, email, ad creative, and in product. In addition to overseeing design, I collaborated closely with cross-departmental partners and helped foster a design culture across the organization.
I supported the design for mobile marketing campaigns for range of external clients, while taking strong initiative on internal brand development. I created a full style guide for our sub-brand FreeMyApps, establishing a design system.I handled development in Wordpress, proactively learning new tools to create a higher-quality digital presence.
As the first designer on the team, I owned the full breadth of design responsibilities, developing the company’s brand identity and visual language across web and marketing materials. I also played a key role in shaping the product itself, creating wireframes and designing the UI for the web application.I wore many hats, driving both brand and product design to establish a cohesive user experience.
I created marketing assets across a wide range of media and helped develop a cohesive style guide to unify the brand’s look and feel. I produced homepage and landing page wireframes and designs, and created mobile app interfaces for both iOS and Android. I also worked with the design team to direct photo shoots and produce digital and print materials such as website banners, HTML emails, social media graphics, and direct mail collateral.
I produced creative content for promotional campaigns, including landing pages, animated banner sets, and emails. I collaborated closely with the content engineering team to build and refine HTML/CSS pages within the CMS, contributing both design expertise and front-end execution. Working in a fast-paced environment, I consistently delivered high-quality projects on time while supporting the team’s overall campaign strategy.