I’m a visual designer with a “Swiss Army” set of skills that have helped me thrive in a variety of businesses. I am especially passionate about web experiences and UI and love noodling with code, but I also enjoy working on branding and marketing design.
UI Designer 2024-Present
Senior Visual Designer 2021-2024
Multimedia Designer 2020-2021
As a UI designer, I lead the visual design direction for our software products, working with product design to translate wireframes into fully developed UI designs, making suggestions for UX improvements where feasible. I work with external partners and build and manage relationships with freelancers when artwork cannot be executed internally. As a Senior Visual designer, I lead the design of campaigns for major product launches and monthly promotions, responsible for the execution of campaign assets including landing pages, emails, web banners, and more.
Senior Visual Designer 2019-2020
Visual Designer 2017-2018
I lead the creative marketing team, overseeing design and video. I established branding guidelines for WordStream, updating and adding new patterns to a design library used for the web, email, ad creative, and in product. I regularly collaborated cross-departmentally and helped foster a design culture between marketing and product design.
Designer 2015-2017
Worked on several mobile marketing campaigns for a variety of external clients. Designed a new brand style guide, internal marketing materials, and a website for FreeMyApps. Migrated Fiksu.com to Wordpress, responsible for both design and development.
Lead Designer 2013-2015
Responsible for executing product design from wireframes through visual design. Designed branding, including a logo and a full style guide. Designed and developed the homepage. Created infographics, emails, and other marketing materials.
Designer 2012-2013
Unified brand look and feel with a style guide. Designed homepage and landing pages. Created mobile application UI design. Directed photoshoots. Produced website banners, HTML emails, social media graphics, and direct mail collateral.
Interactive Designer 2011-2012
Created designs for marketing campaigns, including landing pages, animated banners, and emails. Worked with content team to help code pages in the CMS. Consistently delivered projects in a fast-paced environment.
info@kate-lindsay.com
https://www.linkedin.com/in/katherinelinds/